The person
behind Stuco

Good design is honest. It doesn't hide complexity behind decoration or substitute aesthetics for clarity. I care about work that's right — structurally, visually, and technically — and I choose partners whose work I can stand behind: products that respect users, teams that value craft, and briefs with a real point to them.

AI is reshaping how design and development work gets done, and I think that's broadly good — it compresses the gap between idea and execution, which is where I've always tried to operate anyway. What it doesn't replace is judgment: knowing what to build, why it should look and feel a certain way, and when to push back. That's still a human job, and it's the part I care most about.

I work in tight, focused engagements. No sprawling retainers, no account management overhead — just senior-level thinking applied directly to your problem from day one. Every project starts with a proper understanding of the challenge before a single pixel or line of code gets produced.

Transparent pricing. Fixed scopes. No scope creep. I work the way I'd want to be worked with — direct communication, fast turnarounds, and a bias toward shipping. I keep my client list small deliberately: fewer projects means more focus, which means better work.

I'm a designer and developer based in the UK, working at the intersection of craft and code. I build digital products that are thoughtful, fast, and genuinely useful — from early concept through to shipped product. Years working across agencies, startups, and solo gave me a deep fluency in both design and engineering, so handoffs stay clean because there's no handoff.

I work best with founders, product leads, and teams who have a clear sense of what they're building but need the design and technical depth to realise it properly. The common thread is ambition — whether it's a Series A startup refining their product experience or an established company modernising a key surface, if the work matters to you, it'll matter to me.

Craft over production. Anyone can ship fast. Getting it right takes care. I hold myself to a standard where the work is worth looking at twice — not just functional, but considered.

Honesty over comfort. I'll tell you when something won't work, even if it's not what you want to hear. That directness is what makes the output trustworthy.

Depth over breadth. I'd rather do fewer things properly than many things adequately. That applies to both the work I take on and how I approach each brief.

Momentum over perfection. Shipped and iterated beats endlessly refined. I help teams build the habit of moving — learning from what's live rather than what's in Figma.