I'm James, a lead designer in Cardiff. 8+ years shaping ecommerce, fintech and product for Nextbase, Focusrite, Novation and The Rug Company.
Design that pulls its weight.
Commerce
Stores that sell harder.
Ecommerce UX and UI for brands with complicated catalogues and impatient customers.
Product
Products that scale without falling apart.
Product design and design systems that let teams ship faster and stay consistent.
- Nextbase
- Simply Do
One system across mobile, embedded and web.
Brand
Brands that hold up inside the product.
Identity and interface designed as one thing, so the brand still works at 44 pixels tall.
- Bofin
- Nova
One identity, from the screen to the card in your hand.
I'm James. I lead design from Cardiff.
8+ years in-house, agency-side and in startups, across ecommerce, fintech, product and brand. Most recently lead designer at a digital agency.
[ONE HUMAN LINE: what you care about outside of work]
Brands I've designed for.
Two ways in.
A permanent seat on your team, or a defined piece of work through Stuco. Either way, this is how I work.
01 · Decisions before pixels
I find the real problem before anyone opens Figma: discovery written down, scope agreed, then design.
02 · Systems over one-offs
I leave teams with components and documentation they can keep building on after I've gone.
03 · Built with the people who build it
Developers, product owners and stakeholders are in the work from the start, so the design survives the build.
Lead or senior product designer
Permanent roles where design has a seat at the table.
[LOCATION AND REMOTE PREFERENCE]
Three defined engagements
- Design system audit
- [DURATION] · [FEE]
- Design sprint
- [DURATION] · [FEE]
- Interim design lead
- [DURATION] · [DAY RATE]
Got something that needs to work harder?