Focusrite
- Web
- B2C
- E-commerce
- Design systems
- BigCommerce
One of the UK's leading audio interface brands.
A redesign and replatforming on BigCommerce which told their story. Leading across the full design scope, from discovery through to stakeholder management and delivery. With strong foundations we later supported a redesign of sister brand Novation.
Defining the problem
- 01Move a well-known brand to a new platform without diluting how it looks.
- 02Help customers choose between similar products in a technical range.
- 03Build templates that stakeholders across the business could agree on and reuse.
Focusrite's customers run from first-time home recorders to working engineers. The store had to explain a technical product clearly, and look like the hardware it sells.
Shaping the approach
Product as hero. Product pages open on a full-colour stage in the product's own colour, then move through gallery, description and specification.
Guide the choice. A "Not sure which interface is right for you?" prompt appears where customers are comparing.
Templates over pages. Home, listing, product and editorial layouts share one set of components built for BigCommerce.
What we shipped
- 01
Discovery and alignment
Scope agreed with stakeholders before templates.
- 02
Templates
Home, listing, product and editorial.
- 03
Component set built for BigCommerce
- 04
Delivery support through build
Proof of the craft
4 templates, 1 component set
Home, listing, product and editorial, all built from the same parts on BigCommerce.
Discovery to launch
The full design scope, from stakeholder alignment to supporting the build.
A foundation used twice
The same build went on to carry sister brand Novation.
- Year
- 2023
- Role
- UX/UI designer at Space48
- Sectors
- Music technology
- Platform
- Web
- BigCommerce