Nextbase
- Mobile
- B2C
- Connected hardware
- Product design
- Design systems
The UK's leading dashboard camera manufacturer.
Redesigning legacy applications to become one new flagship app, combining a new user experience with the connected hardware across a range of dashboard cameras. Leading design across the digital applications which were launched alongside the new product release. Building and maintaining a design system shared across applications whilst also designing and producing new product features.
Defining the problem
- 01Migrate and launch a flagship app alongside new hardware.
- 02Design and develop new features, with almost no industry benchmark.
- 03Maintain legacy features, for new markets such as Japan and Germany.
The challenge was to create a unified user experience, while the team was still building a new process and maintaining a decade of legacy interfaces.
Shaping the approach
Design one product, rather than refresh a set of legacy apps. The single flagship app was built around what owners care about: finding, editing and sharing their footage.
Legacy features were rebuilt in a new design language with a shared design system, keeping new components, visuals and custom icons consistent across mobile. Whilst also being adapted for new markets such as Germany and Japan.
Owning the craft end to end. Taking core features from discovery to shipped UI, setting out insights and technical constraints first so product and engineering worked from the same requirements.
What we shipped
- 01
New flagship app
Owning the design of Piqo, the mobile app launched alongside a new product release.
- 02
New product features
Such as adding dynamic overlays to dash cam footage to share online, from discovery to final UI.
- 03
Design system & documentation
New design system used across digital applications and new documentation for continued success.
- 04
Legacy app migration
Features from previous apps moved and updated for a new user experience and adapted for country regulation or limitations.
Proof of the craft
Piqo, a flagship launch
Design lead on Nextbase's new flagship app, launched alongside new hardware.
3 platforms, 1 system
One set of components and custom icons across mobile, embedded and web.
Used by thousands
Piqo is used by thousands of people across the UK and internationally.
- Year
- 2024–2025
- Role
- Senior designer
- Sectors
- Consumer tech
- Automotive
- Platform
- Mobile
- Embedded
- Web