Royal Opera House Muscat
- Web
- B2C
- Arts
- Strategy
- Brand
- Digital
Oman's leading venue for the performing arts.
Leading design for a new digital identity and user experience. Designing with a bilingual application in mind and the elegant powerful performances that needed to be projected throughout the site.
Defining the problem
- 01Design for a bilingual audience.
- 02Design with the impact its established competitors already had.
- 03Provide a clean structure that puts performances at the centre of every ticket sale.
A complex site that lacked the visual clarity and identity of the titans it stands among and is respected by. The goal was a clean, fresh visual identity that left users inspired to see a performance, rather than sold a ticket.
Shaping the approach
Let the performances lead. I evolved the early concepts into an art direction built around the performances themselves, with imagery and programme first and the route to booking always close by, so the site sells the experience before the seat.
Design once, in two directions. Layouts were built to work in English and Arabic, left to right and right to left, without either version feeling like a translation.
Build a system the client can run. A component-based design for a flexible page builder, so the opera house's own team could create and manage pages, with the mega menu direction tested in coded prototypes before sign-off.
What we shipped
- 01
Designs ready to be built
The site's design direction, agreed with the client. The agency closed before the build could begin.
- 02
Art direction
A look and feel built around the performances, setting the course for the rest of the site.
- 03
Navigation direction
Bold, fresh mega menus built around the performances, tested in coded prototypes before sign-off.
Proof of the craft
Direction agreed
Art and navigation direction agreed with the client, ready for build.
Two languages, one design
Layouts designed to work in English and Arabic, left to right and right to left.
Prototyped, not just drawn
Mega menu ideas tested in working, coded prototypes before they reached the client.
- Year
- 2026
- Role
- Principal designer
- Sectors
- Performing arts
- Culture
- Platform
- Web
- Umbraco