The Rug Company
- Web
- B2C
- E-commerce
- Design systems
- BigCommerce
A premium interiors brand.
A redesign and replatforming on BigCommerce without losing what makes the brand premium. Working across discovery, design and design system. Delivering a scalable design and design system for considered high-value products.
Defining the problem
- 01Redesign and replatform at the same time, with numerous stakeholders to align.
- 02Sell high-value, considered purchases on a platform built for standard catalogues.
- 03Leave the team with a system that scales, not a set of one-off pages.
Buying a rug at this level is closer to commissioning than adding to basket. Customers want advice, want to see the piece in their own room, and may be buying for a client. The site had to support all of that.
Shaping the approach
Map everything first. Creative and technical scoping sessions produced one map of the site, from global theme and content through to product, basket and checkout. It became the agreed scope.
Design for a considered purchase. Product pages carry view-in-your-room, pay-monthly options and access to design experts, so reassurance sits beside the price.
Recognise who is buying. Sign-up separates homeowners from interior designers and contract professionals, so the brand knows who it is talking to.
What we shipped
- 01
Discovery and scoping
Creative and technical sessions with stakeholders, captured as a full site map.
- 02
Design system
A scalable component set built for BigCommerce.
- 03
Purchase journeys
Listing, product, basket and checkout for high-value products.
- 04
Account and capture
Sign-up, newsletter and consent patterns in the brand's own tone.
Proof of the craft
Whole site, one programme
Discovery, design system and every purchase journey, from global theme to checkout.
4 journeys, 1 system
Listing, product, basket and checkout, all built from one BigCommerce component set.
Premium, and easier to buy
Advice, visualisation and finance options built into the path to purchase.
- Year
- 2024
- Role
- UX/UI designer at Space48
- Sectors
- Premium interiors
- Platform
- Web
- BigCommerce